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Link Builder

Link popularity is the ranking technique that some of the major search engines use to determine how "Popular" your web site is. They look at how many other relevant web sites are linking back to your web site. The ranking algorithm then uses this as criteria for ranking.

After attending the recent Search Engine Strategies conference and listening to a number of panels discuss the relationship between content and links, I couldn't help but notice similarities between what was being said and the principles highlighted in Stephen Covey's book The 7 Habits of Highly Effective People.
 
Covey's work suggests people can be successful in business and life when they're effective at doing things that bring about desired results. He wrote the book long before the internet became part of our daily life, but the principles are timeless and certainly apply to people developing links.
 
We all know there are various types of link building tactics available. They have names like "directory submissions," "link bait" or "article writing" and follow a fairly cookie-cutter process that does little to lay a foundation for building a business reputation. Used independently, these tactics can certainly produce results, but if you want to get incremental, quality business to come to you instead of having to spend time and money drumming it up, consider turbocharging your link tactics with these seven "habits" of effective link builders.

A new or existing site needs exposure and a high page rank in search engines. People turn to link building to provide these. Links are valuable because they signal authority and credibility especially if tremendous amount of quality sites link to your site.

Link building is time consuming because people have to find links that are relevant to their site, they have to organize and manage the links, make sure that the links are still working after a certain period of time and ensure that spiders find and recognize your link partners. People also offer their links to directory submission sites, participate in forums/blogs and write articles for submission about a specific topic in order to promote their site.

The tasks to ensure a successful link building is tedious.

 Hence, hiring a link builder would come in handy. Companies look for individuals that have SEO experience with outstanding references or recommendations. Link builder referrals from someone that you trust is a good way to find efficient link builders but always check their background and call references to gain an insight into the work habits and attitude of your potential employees.

It may seem like a lot of work to attest the usefulness of each links and finding the right link builder but it is worthwhile in the end because it will increase traffic to your site thereby helping your visibility in search engines. It will also result in new subscribers, readers and potential customers. Links are also great resources on your site and saves you advertising money.

Task a link builder can accomplish
* Directory Submission
* Article Submission
* Forum Signature Linking
* Reciprocal Linking
* Online Bookmarking
* Blog commenting